When customers call for help or information, does your system make them feel like welcome guests or annoying pests? From the first contact, whether by web or voice, the systems you have in place should be helping you capture and keep clients.
Of course you and your staff are courteous. But if you don't know that the same customer called a week ago, and what the call was about, a cheerful voice and frequent apologies will not erase the fact that you didn't care enough to make a note. Is a client celebrating a business anniversary? A greeting card takes seconds to send and can pay dividends for years to come.
Ah, but how to capture all that important information, and be able to find it in seconds? That's where your Customer Relationship Management (CRM) system pays for itself over and over. And, you don't have to spend a fortune either.
CRM has been around for years and many very effective software packages have been brought to the market. But just as "one-size-fits-all" never does, so a straight off-the-shelf package is not going to suit everyone. Full custom development is a huge investment, but there is a middle ground.
COTS can be your answer: Customised off-the-shelf brings the best of both worlds to your business with a system that will collect, store, report, and help you analyze the details of your customer relationships that matter to you. You will have the features needed to manage your business your way, and still have the benefits of off-the-shelf economy.
Starting with the base of a fully functional application, the integrator will tweak the system to meet your specific requirements. Snap-shot views help you see what's in your pipeline of sales, reports help you understand how well your sales staff are doing, and client records help you collect and organise information on every contact your customers have with the company. Score card reporting allows you to visit or call customers with full confidence and preparation.
Knowledge is power, and the data collected by a well-designed and implemented customised off-the-shelf CRM system can put that power in your hands. The payoff will be a more efficient process and happier, more loyal customers.
Monday, October 13, 2008
Project Management Headaches? Here's How to Get Relief
Have you ever tried to manage a number of projects, keeping track of resources, budgets, and milestones, and communicating essential information to everyone involved? It can make you feel like the juggler spinning plates, dashing from one to the next, trying to keep them all going at the same time. Inevitably, a plate comes crashing down.
As a small business, the project management tools available to you have been either hard to use or non-existent. Microsoft Project can be used for general planning, but unless you have a full-time expert on staff, MS Project is just too difficult to use. Large companies may make the investment to establish and maintain a project management office; it is simply not practical for most small to medium sized businesses.
That leaves spreadsheets for planning and tracking, and the challenge of rolling multiple spreadsheets into one summary to give management a useful overview of progress. For a one-time view it can work, but updating and maintaining data integrity of all the individual project spreadsheets creates more headaches than it solves.
So what is a growing, successful small business to do? You need a dashboard view for high level oversight, but you also need to be able to drill down and see up-to-date information on what is happening with each individual project. You need to communicate quickly, accurately, and completely with everyone involved, and be sure that they have information they need. Staying within time and budget limits requires the ability to manage change orders to avoid "scope creep". You need to view and distribute reports. And when a project is complete, you need to collect and analyze the all-important best practices that result.
All that functionality does not have to translate into higher system cost. In my experience, many tools over complicate the process. Adding complex features to software does not always translate into benefits, so don't assume that high-end will mean high quality results for your business. The ease of use is at least as important a factor in choosing your project management software as is the price. An expensive, complex program will only work as well as the people who have to use it every day. I've found that products such as BrightWork and CopperProject are wonderful at adhering to the KISS principle.
When you are ready to choose a project management solution, be sure you consider the less complex and lower cost options as part of your selection process. You and your budget may be pleasantly surprised!
As a small business, the project management tools available to you have been either hard to use or non-existent. Microsoft Project can be used for general planning, but unless you have a full-time expert on staff, MS Project is just too difficult to use. Large companies may make the investment to establish and maintain a project management office; it is simply not practical for most small to medium sized businesses.
That leaves spreadsheets for planning and tracking, and the challenge of rolling multiple spreadsheets into one summary to give management a useful overview of progress. For a one-time view it can work, but updating and maintaining data integrity of all the individual project spreadsheets creates more headaches than it solves.
So what is a growing, successful small business to do? You need a dashboard view for high level oversight, but you also need to be able to drill down and see up-to-date information on what is happening with each individual project. You need to communicate quickly, accurately, and completely with everyone involved, and be sure that they have information they need. Staying within time and budget limits requires the ability to manage change orders to avoid "scope creep". You need to view and distribute reports. And when a project is complete, you need to collect and analyze the all-important best practices that result.
All that functionality does not have to translate into higher system cost. In my experience, many tools over complicate the process. Adding complex features to software does not always translate into benefits, so don't assume that high-end will mean high quality results for your business. The ease of use is at least as important a factor in choosing your project management software as is the price. An expensive, complex program will only work as well as the people who have to use it every day. I've found that products such as BrightWork and CopperProject are wonderful at adhering to the KISS principle.
When you are ready to choose a project management solution, be sure you consider the less complex and lower cost options as part of your selection process. You and your budget may be pleasantly surprised!
Wouldn't it be nice to know you know what you know?
If your head is spinning from that title, here's another way of saying the same thing. Your business has accumulated a vast amount of data that can be of value to you now and as your business grows. But if all that data is not in a form that you can easily retrieve and analyse, it is of little use. You may actually be sitting on a treasure trove of information that could improve your customer service and your profit, but how to get hold of the treasure?
Knowledge Management can bring order to this chaos and help you find the nuggets buried in your data stores. Many small businesses simply do not realise that they have been building an unstructured collection of valuable data. Applying knowledge management tools can organize and mine this storehouse, and also make it possible for the information to be shared across the organization.
Too often, customer billing information is in one file, purchasing history is in another and client contact information in another. Project information including the skills needed, who worked on what, how long they took, and how much it cost compared to the revenue, all that is somewhere else. Imagine how valuable it would be to look down into your data stores and discover connections and relationships you might not have noticed before. What could that mean to building and enhancing customer relationships? To your company's strategic planning? What might you change if you discovered patterns of buying that you had not seen before?
In many ways, knowledge management is a living thing. As humans, we are constantly renewing ourselves. We recognise changing conditions, draw on our memories of what has served us well in the past to deal with change, visualise alternative outcomes, and make decisions about how we will proceed. We carry our database on our shoulders and make connections and see relationships that change continually as we gather new data from our experiences. That's very much like what a knowledge management system can do for a business.
In today's increasingly high-speed, competitive environment, businesses cannot afford to waste resources or miss opportunities. I've found that a frequent benefit of knowledge management is an increase in internal collaboration and sharing of best practices. As a company, you already know more than you think you know. And now you know that knowing is not enough; you have to be able to share knowledge and eliminate duplication.
Know what I mean?
Knowledge Management can bring order to this chaos and help you find the nuggets buried in your data stores. Many small businesses simply do not realise that they have been building an unstructured collection of valuable data. Applying knowledge management tools can organize and mine this storehouse, and also make it possible for the information to be shared across the organization.
Too often, customer billing information is in one file, purchasing history is in another and client contact information in another. Project information including the skills needed, who worked on what, how long they took, and how much it cost compared to the revenue, all that is somewhere else. Imagine how valuable it would be to look down into your data stores and discover connections and relationships you might not have noticed before. What could that mean to building and enhancing customer relationships? To your company's strategic planning? What might you change if you discovered patterns of buying that you had not seen before?
In many ways, knowledge management is a living thing. As humans, we are constantly renewing ourselves. We recognise changing conditions, draw on our memories of what has served us well in the past to deal with change, visualise alternative outcomes, and make decisions about how we will proceed. We carry our database on our shoulders and make connections and see relationships that change continually as we gather new data from our experiences. That's very much like what a knowledge management system can do for a business.
In today's increasingly high-speed, competitive environment, businesses cannot afford to waste resources or miss opportunities. I've found that a frequent benefit of knowledge management is an increase in internal collaboration and sharing of best practices. As a company, you already know more than you think you know. And now you know that knowing is not enough; you have to be able to share knowledge and eliminate duplication.
Know what I mean?
Network Security - Seal IT with a KISS
You know by now that I believe in keeping things as simple as possible when it comes to information technology. It is very easy to dive into a subject and feel that you are drowning in the details of do's and don'ts. Network security is a good example of a topic that has many levels of detail, threats on all sides, and a bewildering array of options for protecting your company's network. Even the descriptive words are frightening: hack, worm, phish, spoof, denial of service attack, malicious code, spam, Trojan horse. And when you learn that 90% of businesses and government reported a security breach in 2002, and 80% reported a resulting financial loss, the whole issue can seem overwhelming.
Where to begin? The first thing to do is not to rush in and throw money at the problem and hope you get it right. Putting in a $199 firewall router by itself won't solve anything; if it is not configured, you may as well put in a lock and leave the key in the door. You need a plan.
Take the time to create a coherent and comprehensive approach to network security. This will help you identify where you are in terms of security, what threats hold the greatest risks for your business, and what you should do in response. Your integrator should be able to help you with this task. It will also help you avoid focusing on something that may sound terrifying while overlooking something else that is a more realistic threat to your specific situation. Think KISS – Keep It Simple Security.
So how do you create that important approach? There are plenty of resources available in articles and sites to help you understand the potential threats, the areas you need to consider, and how to select the best protective measures for you. You might start with Microsoft's small business Security Guidance Centre; scroll down and click on the "Quiz" to see a good overview of security concerns and issues for small companies. Another resource is this chapter from the book, Executive Guide to Information Security: The Threats, Challenges, and Solutions. And this article reviews 10 major threats to network security and how to prevent damage to your system.
Network security does not have to be complex. It does need to be the simplest appropriate system for your situation. Start with covering the basics and build on that solid ground. Then as your company's security needs grow, your KISS system will grow with it.
Where to begin? The first thing to do is not to rush in and throw money at the problem and hope you get it right. Putting in a $199 firewall router by itself won't solve anything; if it is not configured, you may as well put in a lock and leave the key in the door. You need a plan.
Take the time to create a coherent and comprehensive approach to network security. This will help you identify where you are in terms of security, what threats hold the greatest risks for your business, and what you should do in response. Your integrator should be able to help you with this task. It will also help you avoid focusing on something that may sound terrifying while overlooking something else that is a more realistic threat to your specific situation. Think KISS – Keep It Simple Security.
So how do you create that important approach? There are plenty of resources available in articles and sites to help you understand the potential threats, the areas you need to consider, and how to select the best protective measures for you. You might start with Microsoft's small business Security Guidance Centre; scroll down and click on the "Quiz" to see a good overview of security concerns and issues for small companies. Another resource is this chapter from the book, Executive Guide to Information Security: The Threats, Challenges, and Solutions. And this article reviews 10 major threats to network security and how to prevent damage to your system.
Network security does not have to be complex. It does need to be the simplest appropriate system for your situation. Start with covering the basics and build on that solid ground. Then as your company's security needs grow, your KISS system will grow with it.
Choosing an ISP, with Emphasis on SERVICE!
Have you noticed that the more choices you have, the harder it is to decide between things that look and sound similar? If you aren’t already an expert, how can you choose? When buying a digital camera, how do you choose the right combination of mega pixels, optical zoom, digital zoom, wide angle, memory cards, batteries, and so on? You want a checklist that would say “Here’s what to look for.”
I can’t help you with the camera, but I can make the task of choosing your Internet Service Provider (ISP) a little less daunting. First of all, let’s be sure we’re talking about he same thing. An ISP is a company that provides access to the Internet for a fee. An ISP might provide dial-up service, cable, DSL, or other types of Internet access. For a business, having cable, DSL, or another high-speed connection is essential, but it is just the start. To make the best use of technology today, you will want to be able to provide appropriate access to your network to employees and customers.
How do you know whether an ISP has what your business needs? These are some of the key questions to ask:
I can’t help you with the camera, but I can make the task of choosing your Internet Service Provider (ISP) a little less daunting. First of all, let’s be sure we’re talking about he same thing. An ISP is a company that provides access to the Internet for a fee. An ISP might provide dial-up service, cable, DSL, or other types of Internet access. For a business, having cable, DSL, or another high-speed connection is essential, but it is just the start. To make the best use of technology today, you will want to be able to provide appropriate access to your network to employees and customers.
How do you know whether an ISP has what your business needs? These are some of the key questions to ask:
- Does the ISP offer permanently managed VPN (Virtual Private Network) links between offices or outworkers to the main office? A VPN allows for multiple locations to have a secure permanent connection over the internet. It also allows key employees to gain full access to all network services – in effect, enabling to them to work as if they were sitting in the office, no matter where they actually are.Does the ISP offer link services in every location you want to be in? If you do not have access to your ISP wherever you are, then it is not going to provide value to your business.
- Will the ISP deliver and install your communications service to your locations? If you have several offices, or remote locations, they all need to be connected to your ISP to take full advantage of high-speed connectivity.
- Does the ISP offer QoS (Quality of Service) so that services such as VoIP (Voice over Internet Protocol) can perform well? VoIP is a new sort of phone service. It allows you to call and communicate with friends, colleagues and others, whether those people are also using VoIP, or whether they are using a conventional telephone service. VoIP lets you place voice calls using your broadband service as the medium that carries your voice, instead of using the 'Plain Old Telephone Service (or POTS) to do it. In order for VoIP to work well, though, the network has to have the capacity to guarantee that data will flow without delay. QoS is the ability to provide different priority to different applications, users, or data flows, or to guarantee a certain level of performance. QoS guarantees are important if the network capacity is limited, for example in cellular data communication, especially for real-time applications, such as voice over IP (VoIP), since these are delay sensitive.
- Are anti-spam filters available? The fastest network can grind to a crawl when overloaded with spam (junk email.) You want an ISP that includes anti-spam filtering in its services. You should be able to “blacklist” senders that you never want to receive messages from, and likewise “whitelist” senders that you always want to allow through.
Dashboards are Not Just for Cars
Remember the first time you slid behind the steering wheel of a car, gripped the wheel, and saw the instruments on the dashboard? It was exciting to feel that you could be in control of that powerful machine. All the dials and gauges spread out before you told you how fast you were going and how well the car was functioning. You had all the information you needed to go wherever you liked, whenever you wanted.
I can’t promise that thrill each time you look at your business dashboard, but you will find it gives you the same sort of up-to-the-minute readout on how well you are doing on your business journey.
A business dashboard presents visual displays of data pulled from different business systems, and tells you at a glance how things are going. A dashboard can provide real-time intelligence that includes your key performance indicators (KPIs), and can generate ad hoc reports to support decision-making. The display might include red-yellow-green lights, graphics such as bar charts and gauges, summaries, and drill-downs, all to provide consolidated information.
A well-designed dashboard is customizable and usually role-driven, so that the dashboard displayed on the company president’s screen will be different from that of the CFO or the middle manager. The good news is that the source data for a dashboard is probably already sitting in your system right now. With a bit of planning and design work, the information living down in your digital records can be given visible form and made to work for you in new ways.
Employees benefit from having the information they need to do their job right at their fingertips, and dashboards generally allow for customization to the individual’s likes and interests. For the CFO, accounts receivable aging status can be displayed in a bar chart, but the same data could appear as a pie chart for the CEO. The Sales Manager can see the comparison of monthly goals to actual performance, and then drill down to each salesperson’s individual performance. And for the Project Manager who has customized his desktop with widgets for weather and surf conditions, it’s a simple matter to add KPI information to tell him which tasks are on, ahead, or behind schedule and which are running over budget.
In your car you have spread before you all the vital information to get from where you are to where you are going. Fuel remaining, speed, distance traveled, engine function, warning lights, perhaps even compass direction as well as time and distance to destination. On your computer screen, the digital dashboard does the same for your business.
Gentlemen, start your engines!
I can’t promise that thrill each time you look at your business dashboard, but you will find it gives you the same sort of up-to-the-minute readout on how well you are doing on your business journey.
A business dashboard presents visual displays of data pulled from different business systems, and tells you at a glance how things are going. A dashboard can provide real-time intelligence that includes your key performance indicators (KPIs), and can generate ad hoc reports to support decision-making. The display might include red-yellow-green lights, graphics such as bar charts and gauges, summaries, and drill-downs, all to provide consolidated information.
A well-designed dashboard is customizable and usually role-driven, so that the dashboard displayed on the company president’s screen will be different from that of the CFO or the middle manager. The good news is that the source data for a dashboard is probably already sitting in your system right now. With a bit of planning and design work, the information living down in your digital records can be given visible form and made to work for you in new ways.
Employees benefit from having the information they need to do their job right at their fingertips, and dashboards generally allow for customization to the individual’s likes and interests. For the CFO, accounts receivable aging status can be displayed in a bar chart, but the same data could appear as a pie chart for the CEO. The Sales Manager can see the comparison of monthly goals to actual performance, and then drill down to each salesperson’s individual performance. And for the Project Manager who has customized his desktop with widgets for weather and surf conditions, it’s a simple matter to add KPI information to tell him which tasks are on, ahead, or behind schedule and which are running over budget.
In your car you have spread before you all the vital information to get from where you are to where you are going. Fuel remaining, speed, distance traveled, engine function, warning lights, perhaps even compass direction as well as time and distance to destination. On your computer screen, the digital dashboard does the same for your business.
Gentlemen, start your engines!
What's All the Fuss over VoIP?
Sometimes that thing that sounds too good to be true turns out to really be true. VoIP (Voice over Internet Protocol) has turned into one of those techno-promises that has proven its potential, especially as a cost saver for business.
The concept is simple – plug your phone into the Internet, and talk to the world as if it were all next door. And the reality is almost as easy: VoIP service converts your voice to a digital signal, and that can be sent over the Internet. On the other end, it comes out as your voice in a signal that the receiver can process – cell phone, wired phone, whatever. VoIP does require a broadband (high-speed Internet) connection for your computer, but these days you need that just to conduct business effectively anyway.
Since the service starts with your computer, your desktop computer can actually make calls directly from your CRM (Customer Relationship Management) system. Now, while you talk to a customer you can also be reviewing their information on your computer, entering orders, checking schedules, or even writing a confirmation of your phone conversation. Sure, you could do that before, but what was that phone call costing you?
As simple as the VoIP concept is, the main attraction has always been the potential cost savings. Installing a traditional wired phone system for your office with multiple stations could be an enormous investment. But a VoIP PBX system with up to 16 extensions costs under $2,000. And if that got your attention, how about calling from Sydney to Perth for just 10c? Period. Now your mobile phone can become an extension of your PBX, and a call to a mobile can cost only 20c/minute, regardless of the carrier.
During the early days of VoIP there were stories of dropped calls, just as there were with the early cell phones. But the technology has advanced rapidly, and these days VoIP is highly reliable. You do need to understand how the system works and what services are available, because there will be differences from your old style wired phone system. But that brings us to another advantage of a computer-based VoIP phone system - one service provider can install and support everything for you. That provider will be able to advise you about the best service choice for your business.
So give VoIP a look and a listen. With the cost savings and increased efficiency, I think you will soon be saying, “Now we’re talking!”
The concept is simple – plug your phone into the Internet, and talk to the world as if it were all next door. And the reality is almost as easy: VoIP service converts your voice to a digital signal, and that can be sent over the Internet. On the other end, it comes out as your voice in a signal that the receiver can process – cell phone, wired phone, whatever. VoIP does require a broadband (high-speed Internet) connection for your computer, but these days you need that just to conduct business effectively anyway.
Since the service starts with your computer, your desktop computer can actually make calls directly from your CRM (Customer Relationship Management) system. Now, while you talk to a customer you can also be reviewing their information on your computer, entering orders, checking schedules, or even writing a confirmation of your phone conversation. Sure, you could do that before, but what was that phone call costing you?
As simple as the VoIP concept is, the main attraction has always been the potential cost savings. Installing a traditional wired phone system for your office with multiple stations could be an enormous investment. But a VoIP PBX system with up to 16 extensions costs under $2,000. And if that got your attention, how about calling from Sydney to Perth for just 10c? Period. Now your mobile phone can become an extension of your PBX, and a call to a mobile can cost only 20c/minute, regardless of the carrier.
During the early days of VoIP there were stories of dropped calls, just as there were with the early cell phones. But the technology has advanced rapidly, and these days VoIP is highly reliable. You do need to understand how the system works and what services are available, because there will be differences from your old style wired phone system. But that brings us to another advantage of a computer-based VoIP phone system - one service provider can install and support everything for you. That provider will be able to advise you about the best service choice for your business.
So give VoIP a look and a listen. With the cost savings and increased efficiency, I think you will soon be saying, “Now we’re talking!”
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